Features & Benefits


 

Features and benefits are a primary component of helping you close the sale, whether it is a new customer . Customers always want to know what it is a product or service can do for them, and how it will benefit them in the long run.  By recognizing the difference between features and benefits, you will have a better understanding on how to position yourself, allowing you to achieve more success!  ****  Remember every product has a feature and benefit.

Product

Features

Benefits

Credit card payment plan  (CFPP)

Target Customer: Any customer who  wants piece of mind

ü       Automatically take monthly payment from your credit card with ease.

ü       Receive points from your institution or credit card, for pre-authorized payments for example (BMO- Air miles or Sears Club points)

ü       Make payments over the phone and have payment applied right away.

ü       Ease of mind, know that you can quit worrying about paying  your bills on time and ensures accuracy of your payment                                                   

ü       Don’t have to worry about missing any of your favourite shows due to non-payment

ü       No waiting time to have services turned back on,  pay acct on time, every time

STARCHOICE VERSUS THE COMPETITION

Target Customer: Any customer who  wants to have the best - from a company that is focused on customer satisfaction

ü       100% Digital

ü       Open 24 hours a day, 7 days a week, 365 days a year

ü       Pro Rated Billing

ü       Very high channel count – over 400 channels to choose from

ü       High definition channels included with any programming package

ü       Seasonal Downgrade /  Home Away from Home

ü       Professional Installation – FREE

ü       2 year external warranty

ü       MRC – warranty on two or more receivers

ü       No contract 

ü       Crisp clear picture and sound

ü       When it’s convenient for you,  we’re here for you

ü       Make Changes to any programming anytime, swap bundles, add/remove channels.

ü       Lots of variety in programming choices

ü       No additional charges for HD programming

ü       Able to put your services on hold for up to 6 months at a time, and have it automatically reconnected on date of return, free of charge, able to enjoy Star Choice at either of your two residences

ü       Not locked in for a period of time

SIMPLE SATELLITE  PROGRAM

Target Customer: Any customer who  wants peace of mind by knowing they won’t be facing repair costs on external equipment

ü       Free move program

ü       Free service calls

ü       Free install

ü       Customer moves their receiver(s) and we will do the rest installing one receiver and a new dish.

ü       No charge service calls for all parts and labor for all exterior equipment.

ü      Professional installation at no cost to the customer *Up to 2 receivers

 MULTIPLE RECEIVER CHARGE (MRC)

Target Customer: Any customer with more than 1 receiver

ü      Low monthly $4.99 charge for programming on two or more receivers

ü       Watch 2 receivers at the same time, on different channels, Different locations

ü       Watch your receiver at home, or at the cottage and enjoy programming all year round.

ü       Life time warranty on all receivers on account, included in the low $4.99 MRC. Ease of mind (know that they are covered for unseen receiver issues)

ü       Eliminate family disputes  over which programming to watch 

ü       Able to view your favorite programming on those rainy days at your cottage

Digital Favorites

Target Customer:
Any customer looking to get better value for their money but want a reasonable monthly bill.

*       Low monthly charge and great value

 

*       Over 270 Channels including all the essentials

 

*       Includes our most popular specialty channels

 

*       The customer can add to the package

 

*       A big savings over our other packages and very competitive; the customer will be saving money every month

 

*       A wide variety of programming tailored to satisfy the whole family

 

*       Benefit from getting all the most popular shows and programs available

 

*       Flexibility, allowing you to pick and choose what your family really watches

Bundle Add-On

Target Customer:
Any customer who is on a lower priced package such as Bronze or Silver and only wants a few extra channels

*       Low monthly fee

 

*       4-9 channels (depending on bundle)

 

*       Variety with each bundle

*       Better value for your money

 

*       Low price per channel

 

*       Keep the entire family with a wide selection of programs

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