Positioning Statements for Upgrades

Try using one of these positioning statements for the previously mentioned, opportunities for upgrades. You can always tailor them to the customer’s particular package!


1.“Mr/Mrs Customer, as we were discussing your concern today, we noticed that you currently pay $35.98 per month for our Bronze package w/1 bundle. We wanted to let you know that our silver package would give you an additional 8 or more channels (depending on the bundles the customer selected) and only for an extra $5.01 per month. Which channels do you think you’d like to add to your service?”

2.“Mr/Mrs Customer, as we were discussing your concern today, we noticed that you currently pay $35.98 per month for our Bronze package w/1 bundle. We wanted to let you know that our Digital Favorites package would give you the equivalent of 7 bundles and only for an extra $9.01 per month. Why don’t we go ahead and get you on this package and if you’re not satisfied, just give us a call!”

3.“Mr/Mrs Customer, we wanted to let you know that we have added a new package to our lineup called Digital Favorites. We see you are currently on our silver package for $40.99 a month but for an extra $4.00 a month we are adding 4 more bundles to what you are currently subscribed to. Sounds like a pretty good deal right? Plus, if you want to try this package out and you’re not satisfied, just give us a call. In the meantime, what day would you like this upgrade to take effect?”

4.“Mr/Mrs Customer, we were just reviewing the subscription you have and wanted to let you know that we can add an extra 3 bundles to your account, which would put you on our Digital Favorites package. Keep in mind that a bundle includes anywhere from 4-9 channels and you are getting 3 additional bundles with this package and you can get all of this for 99 cents less than what you are currently paying (plus taxes). We assume you’d like to go ahead with this upgrade?”

5.“Mr/Mrs Customer, we were just reviewing the subscription you have and wanted to let you know that right now you’re paying $71.98 for your package which includes the MRC fee. For an extra $1.01 a month, we can provide you with 2 more bundles and you will no longer be billed for the MRC fee. Which 2 additional bundles would you be interested in adding?
 

Close Window