Positioning Statements for
Upgrades
Try using one of these
positioning statements for the previously mentioned, opportunities for
upgrades. You can always tailor them to the customer’s particular package!
1.“Mr/Mrs Customer, as we were discussing your concern today, we noticed
that you currently pay $35.98 per month for our Bronze package w/1 bundle.
We wanted to let you know that our silver package would give you an
additional 8 or more channels (depending on the bundles the customer
selected) and only for an extra $5.01 per month. Which channels do you
think you’d like to add to your service?”
2.“Mr/Mrs Customer, as we were discussing your concern today, we noticed
that you currently pay $35.98 per month for our Bronze package w/1 bundle.
We wanted to let you know that our Digital Favorites package would give
you the equivalent of 7 bundles and only for an extra $9.01 per month. Why
don’t we go ahead and get you on this package and if you’re not satisfied,
just give us a call!”
3.“Mr/Mrs Customer, we wanted to let you know that we have added a new
package to our lineup called Digital Favorites. We see you are currently
on our silver package for $40.99 a month but for an extra $4.00 a month we
are adding 4 more bundles to what you are currently subscribed to. Sounds
like a pretty good deal right? Plus, if you want to try this package out
and you’re not satisfied, just give us a call. In the meantime, what day
would you like this upgrade to take effect?”
4.“Mr/Mrs Customer, we were just reviewing the subscription you have and
wanted to let you know that we can add an extra 3 bundles to your account,
which would put you on our Digital Favorites package. Keep in mind that a
bundle includes anywhere from 4-9 channels and you are getting 3
additional bundles with this package and you can get all of this for 99
cents less than what you are currently paying (plus taxes). We assume
you’d like to go ahead with this upgrade?”
5.“Mr/Mrs Customer, we were just reviewing the subscription you have and
wanted to let you know that right now you’re paying $71.98 for your
package which includes the MRC fee. For an extra $1.01 a month, we can
provide you with 2 more bundles and you will no longer be billed for the
MRC fee. Which 2 additional bundles would you be interested in adding?
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